Product Marketing Essential: Go-To-” Marketing ” Plan for a 0–1 ProductEarly last year I got an opportunity to work on a Product Marketing project with an early-stage startup that helps offline retail stores to…Jan 5, 2022Jan 5, 2022
A “Game-Changer” Strategy — Fitso’s Growth JourneyZomato’s recent acquisition and subsequent divestment of stake in Fitso to Curefit piqued my interest in understanding exactly why Fitso…Dec 27, 2021Dec 27, 2021
#StartupWeekly#1 — To Fuse or Not to Fuse? — The Bombay House ConundrumTata’s aggressive start-up Acquisition in the recent days may just be the smaller piece of the larger puzzle that it aims to build. The…Jul 21, 2021Jul 21, 2021
The proof of the Pudding is in the Planning?This is an article about “How not to bake a Pudding”. This is an article about getting the ingredients and wishing the oven made the…Jan 13, 20211Jan 13, 20211
Book By Its Cover- Food and FaithHaving been an ardent reader of her columns, I knew exactly I had to expect from this book. Halfway through the book, I knew my…Dec 25, 2020Dec 25, 2020
Book By It’s Cover- A good Time To Be a Girl.A good time to be a Girl — begins with the Author’s personal memoir of how her career took turns solely because her own decisions. She…Nov 26, 2020Nov 26, 2020
Reverse Lipstick Effect — A Curious Case of Consumer BehaviourWhen the veterans in the business world preached about building a product that can keep up with the busts and the boom, they probably…Jun 10, 2020Jun 10, 2020
THE VIOLET SEA SNAIL PARADIGMI am going to tell you a brief story till I have your attention on the bigger picture.Apr 26, 2020Apr 26, 2020
Why are some food named the way they are?The fancy names always have lent extra appetite for our favourite cuisines. And as they say, “Everything happens for a reason”, we bring…Feb 12, 2019Feb 12, 2019
The “Not To-Do” List.Fun/Quirky/Strange things which you should not do while eating in different states of India.Feb 12, 2019Feb 12, 2019
